The electric vehicle market in India has witnessed a significant addition with the launch of MG Motor’s latest offering, the Windsor EV. Branded as a “Dhakad EV” (powerful/impressive EV), the Windsor combines premium features with impressive performance specifications, positioning itself as a compelling option in the growing electric vehicle segment.
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A Bold Entry into the Premium EV Segment
MG Motor India has strategically positioned the Windsor EV to cater to consumers seeking premium electric mobility solutions without the ultra-premium price tag. The Windsor EV represents MG’s commitment to sustainable transportation while maintaining the brand’s reputation for feature-rich vehicles.
The Windsor EV enters the market at a crucial time when Indian consumers are increasingly considering electric vehicles due to rising fuel costs and growing environmental consciousness. With government incentives supporting the EV ecosystem and improving charging infrastructure across major cities, MG’s timing for this launch appears well-calculated.
Cutting-Edge Design and Exterior Features
The Windsor EV makes a strong first impression with its sleek aerodynamic design that balances modern aesthetics with functional efficiency. The vehicle features a closed front grille design—a signature element for electric vehicles—complemented by sleek LED headlamps and daytime running lights that create a distinctive light signature.
The vehicle’s profile reveals clean lines and a coupe-like silhouette that enhances its premium appeal while contributing to its aerodynamic efficiency. Special attention has been paid to reducing drag coefficient, which directly impacts the vehicle’s range and energy consumption.
At the rear, the Windsor EV sports a connected LED taillight arrangement that spans the width of the vehicle, enhancing its visual presence on the road. The charging port is discreetly integrated into the front fender, allowing for convenient access at charging stations.
Powertrain and Performance
The Windsor EV offers impressive performance specifications that position it competitively in the premium electric vehicle segment. Available in two battery variants, the Windsor EV caters to different range requirements and price points.
| Specification | Standard Range | Extended Range |
|---|---|---|
| Battery Capacity | 50.3 kWh | 70.6 kWh |
| ARAI Certified Range | 340 km | 460 km |
| Motor Output | 150 kW (201 HP) | 180 kW (241 HP) |
| Peak Torque | 310 Nm | 350 Nm |
| 0-100 km/h | 7.9 seconds | 6.8 seconds |
| Top Speed | 160 km/h | 180 km/h |
| Fast Charging (10-80%) | 35 minutes | 40 minutes |
Both variants offer DC fast charging capability, allowing for rapid charging at public charging stations. The standard 7.4 kW AC home charger can fully charge the standard range variant in approximately 7.5 hours, while the extended range variant requires about 10 hours for a full charge.
Premium Interior and Comfort Features
The Windsor EV’s interior exemplifies MG’s focus on premium comfort and advanced technology. The cabin features a minimalist yet luxurious design with high-quality materials throughout.
| Interior Features | Specifications |
|---|---|
| Display | 14.1-inch touchscreen infotainment system |
| Digital Cluster | 12.3-inch digital driver display |
| Climate Control | Dual-zone automatic climate control with PM 2.5 filter |
| Seating | Leatherette seats with ventilation and heating (front) |
| Ambient Lighting | 64-color ambient lighting system |
| Audio System | 8-speaker Infinity sound system |
| Wireless Charging | 15W wireless charging pad |
| Panoramic Roof | Fixed panoramic sunroof with UV protection |
The cabin space has been optimized to offer generous legroom and headroom for both front and rear passengers. The flat floor design—a benefit of the dedicated EV platform—enhances the sense of spaciousness in the cabin.
Advanced Technology and Connectivity
The Windsor EV comes equipped with MG’s latest connectivity features, centered around the i-SMART technology that offers over 75 connected car features.
| Technology Features | Details |
|---|---|
| Operating System | Android-based with wireless Apple CarPlay and Android Auto |
| Voice Assistant | AI-powered voice assistant with natural language processing |
| OTA Updates | Over-the-air software updates for vehicle systems |
| Remote Functions | Remote climate control, door lock/unlock, vehicle status |
| Navigation | Real-time navigation with charging station information |
| Smartphone App | Dedicated app for vehicle monitoring and control |
| Digital Key | Smartphone-based digital key functionality |
| V2L Capability | Vehicle-to-load feature for powering external devices |
The connected car features extend to safety and security with geofencing alerts, speed alerts, and emergency assistance services. The vehicle also offers a 360-degree monitoring system that allows owners to check the vehicle’s surroundings remotely through the smartphone app.
Advanced Driver Assistance Systems (ADAS)
The Windsor EV sets a high standard for safety with its comprehensive suite of ADAS features.
| ADAS Features | Function |
|---|---|
| Adaptive Cruise Control | Maintains safe distance from vehicles ahead |
| Lane Keep Assist | Prevents unintentional lane departures |
| Blind Spot Detection | Warns of vehicles in blind spots |
| Forward Collision Warning | Alerts driver to potential frontal collisions |
| Automatic Emergency Braking | Applies brakes to prevent or mitigate collisions |
| Traffic Sign Recognition | Identifies and displays road signs |
| Driver Attention Monitor | Detects driver fatigue and suggests breaks |
| Rear Cross Traffic Alert | Warns of cross traffic when reversing |
| Intelligent High Beam Control | Automatically switches between high and low beams |
These features are complemented by six airbags, electronic stability control, hill-start assist, and an anti-lock braking system with electronic brakeforce distribution, ensuring comprehensive safety for all occupants.
Pricing and Variants
The MG Windsor EV is available in three variants across two battery options:
| Variant | Battery Option | Ex-showroom Price (₹) |
|---|---|---|
| Excite | Standard Range | 29.99 lakhs |
| Exclusive | Standard Range | 32.99 lakhs |
| Exclusive | Extended Range | 36.99 lakhs |
| Savvy | Extended Range | 39.99 lakhs |
All prices are introductory and may be revised in the future. The pricing positions the Windsor EV competitively in the premium electric SUV segment, offering strong value proposition when feature set and performance are considered.
After-Sales Support and Warranty
MG has backed the Windsor EV with a comprehensive warranty package to address potential concerns about electric vehicle ownership:
| Warranty Component | Coverage |
|---|---|
| Vehicle Warranty | 6 years/150,000 km |
| Battery Warranty | 8 years/180,000 km |
| Motor Warranty | 8 years/150,000 km |
| Roadside Assistance | 5 years |
Additionally, MG is offering complimentary installation of home charging equipment and attractive service packages for the first three years of ownership.
Conclusion
The MG Windsor EV represents a significant step forward in India’s electric vehicle landscape, combining premium features with practical electric mobility. As a “Dhakad EV,” it delivers on power, range, and technology fronts while maintaining MG’s reputation for value-oriented offerings.
With its impressive specifications, comprehensive feature list, and competitive pricing, the Windsor EV is poised to challenge established players in the premium electric vehicle segment. As infrastructure continues to develop and consumer acceptance grows, vehicles like the Windsor EV may accelerate India’s transition towards electric mobility.
FAQs
What is the real-world range of MG Windsor EV? The real-world range varies between 280-320 km for standard and 400-430 km for extended range variants depending on driving conditions.
How long does it take to charge the MG Windsor EV at home? Standard range takes approximately 7.5 hours while extended range requires about 10 hours with the supplied 7.4 kW home charger.
Does MG provide charging infrastructure support? Yes, MG offers complimentary home charger installation and access to public charging networks through partnerships.
Is the MG Windsor EV eligible for government subsidies? Yes, the Windsor EV qualifies for applicable state and central government incentives for electric vehicles.
